Ana Ivanovic adidas

Flavia Pennetta joined the brand of the three bands for the next three seasons

Large corporations are signing contracts worth millions in times of economic crisis and its major sports icons. If a month ago was Maria Sharapova who affixed his signature to extend his contract with Nike until the end of his career, in exchange for $ 70 million, yesterday was Ana Ivanovic who secured the future outside the tennis courts as image Adidas. The Sharapova and Ivanovic twenties, Australia Open finalist in 2008 and former WTA number 1, are currently outside the top 10 because of their poor results. The Russian, who underwent surgery at the end of 2008, for surgery on his right shoulder, only lifted last season's tournament Tokyo. While it is true that rehabilitation left outside the official competition until 18 May when he stepped onto the land in Warsaw to beat Tathiana Garbin and Darya Kustova before fall with the Ukrainian Alona Bondarenko.

Worse they went to the Serbian lolita circuit, which was empty in 2009, collecting disappointments in the four Grand Slams, where they went from the eighth. His best result was the final at Indian Wellls, an event which also rest points for defending champion. Adidas, which has changed the business cards with CAA for representation, let them go to Novak Djokovic of Sergio Tacchini in exchange for signing to Andy Murray, which ensures a volume higher sales of its status as British tennis player, has also captured the No. 1 global racket and twelfth Italian Flavia Pennetta. Thus, the German multinational becomes the main reference in females, with a roster which include Justine Henin, Caroline Wozniacki.

Many are betting that this year, the international tennis is in full transition in the leadership of its stars. In males, the target is to see if the Swiss Roger Federer, the world number one, achieves withstand the onslaught of impetuous Serbian Novak Djokovic.

In ladies, the expectation is twofold, as the beautiful Russian Maria Sharapova it appeared a competitor with sufficient weight to eclipsarla both at the stadium and at the gateway.

This is Ana Ivanovic of 20 years and who is in second place in the ladder female. The first belongs to the Belgian Justine Henin.

That Ivanovic either second is high impact, because it is assumed that this place was reserved for Sharapova, who fell to fifth place.

But thats not all. Ivanovic begins to attract attention in the field of fashion and advertising, which means that Sharapova had no rival.

Ivanovic is the image of Adidas, firm that found a beautiful dummy to rival the Russian, married with Nike. Although contracts are signed succulent (s image Peugeot official in Serbia, for example, and intends to extend it for the world) who will Ivanovic at the forefront of Fortune, with all that that implies, this terrifies his mother, who fears that the privacy of her daughter starts aired in public.

It will be seen whether Ivanovic succeeds in the head in place while fighting for enshrinement in the stadium, which is the most cares ... For now.