Serbian star Ana Ivanovic has signed what is believed to be the biggest ever endorsement deal for an athlete in Serbia. She has entered into an exclusive three-year partnership with Verano Motors, the distributor of Peugeot automobiles in Serbia, Montenegro and Bosnia.

During the next three years, Verano Motors will support Ivanovic, a recent Roland Garros runner-up and Wimbledon semifinalist, in all her sporting appearances and provide her with a Peugeot 207 to drive. The company chose Ivanovic because of her outstanding achievements on the tennis court, her engaging personality and special qualities as an ambassador.

Radomir Zivanic, President of Verano Group said:

When we thought about this, the largest ever project of athlete sponsorship in Serbia, we did not have to think about it much. Ana´s tennis play and her charm conquered the audience at recently held prestigious tennis tournaments. Her talent and energy are in accordance with characteristics and our business mission – quality, elegance and excellence. That is why we think that we have succeeded in placing the best among the best today.

In addition to its support of Ivanovic, at the end of April of this year Verano Motors joined the sponsorship roster of the Serbian team at the 2008 Olympic Games in Beijing.

Ana Ivanovic

I´m very pleased that I´m signing this agreement with Verano Motors. Our philosophies are similar - we work hard, we enjoy our endeavours and we play to win. I would like to thank the company´s representatives for their decision to give me their support. I take this reponsibility very seriously and will do my best to be a great ambassador for the company.